Three distinct concepts
Different angles on the offer — problem, proof, value. Not three edits of one idea.
The Ad Lab · for agencies running paid social
6 test-ready ads.One brief. $199.
3 distinct concepts × 2 opening hooks, built for agencies running paid social. No discovery call required.
One client · One revision included · White-label ready
3
2
6.
distinct concepts
opening hooks each
finished 9:16 ads
What you get
A complete test, not a pile of edits. Every file is built to be run against the others — so the results mean something.
Two opening hooks each
Same concept, two ways in. A clean read on what earns the first three seconds.
Six finished 9:16 files
Captions inside platform safe zones, CTA end card, 1080×1920 MP4s named by concept and hook.
White-label, one revision
No VariantWorks branding — present them as your work. One structured revision round included.
- Burned-in captions
- CTA end card
- Spelling, offer & claims checked
- Upload-ready MP4
- White-label
- One revision round
How one brief becomes six ads.
One concept. Two ways in. Three times over.
Opening hook
Names the costly problem the homeowner keeps putting off.
The first seconds change. The concept behind them stays controlled — so when one version wins, you know it was the opening that did it.
C01 · Hook A9:16
0–3s · Opening hook
“This is what a leaking roof looks like from the attic.”
Pattern interrupt
3–30s · Concept body
Same in A & B
- 1The hidden damage
- 2What waiting costs
- 3How the fix works
- 4Call to action
CLIENT_C01-A_9x16.mp4
Illustrative example · roof replacement
How it works
Bought like a product. Built like a studio.
Production starts as soon as the brief is in. Sprints are built for fast turnaround, and if anything in your brief changes the timing, we tell you promptly.
01
Checkout
Pay $199 through Stripe. Receipt and invoice included.
02
Brief
A guided, ten-minute brief with direct uploads. Saves as you go. No call.
03
Production
Angles, scripts, edit, captions — then a QA pass on every file. If something's missing, we ask for only that.
04
Delivery
Six files, organized for upload, with a revision form.
A good fit
- Agencies running Meta or TikTok ads for local and home-service clients
- Accounts where creative fatigue is capping results
- Teams that need test variants faster than their editors can make them
Not a fit
- Brand films or long-form video
- On-site filming of your client's crew
- Anyone looking for guaranteed ROAS
- Several businesses in one sprint
Questions
The details.
Production starts as soon as the brief is in. Sprints are built for fast turnaround, and if anything in your brief changes the timing, we tell you promptly.
A guided brief that takes about ten minutes: the client, the service, the offer, the call to action and any brand files or footage you have. No discovery call. If you don't have something — a logo, footage, an offer — you tell us, and we work with what's available.
With a modern production stack — including generative tools for some footage and voice — directed by direct-response scripting and a fixed QA checklist. You receive finished, edited ads, not raw outputs to clean up.
Yes. Once delivered, you and your client can use the files in paid and organic media for that client's business. There is no VariantWorks branding on the ads.
No — and be wary of anyone who does. What we commit to is the deliverable: six distinct, on-brief, ready-to-run variants built to be tested against each other.
One revision round is included. Your delivery comes with a short revision form so feedback is specific and quick to act on.
If we can't produce a brief well — for example, a category we can't do justice to — we'll tell you before production starts and refund you in full.
Each sprint covers one business. For several clients, run one sprint per client.
Give your next test something new to say.
6 ads · 3 concepts × 2 hooks · one client · $199 flat, paid upfront.