VariantWorks

The Ad Lab · for agencies running paid social for home-service brands

Six ready-to-run ads for one contractor client. No call, no retainer.

Send the brief for a roofing, HVAC, plumbing or remodeling client. We return three direct-response concepts with two opening hooks each — six finished 9:16 videos with captions and CTA, ready to upload.

Secure checkout by Stripe · One revision round included

ad concepts
03ad concepts
finished videos
06finished videos
vertical, captioned
9:16vertical, captioned
flat, paid upfront
$199flat, paid upfront

The deliverable

One sprint, fully specified.

Three genuinely different angles on your client's offer, each opened two ways. That gives you a clean test: which message wins, and which opening earns the watch.

C1

Problem & urgency

Names the costly problem the homeowner is putting off.

Hook A — Pattern-interrupt opening

CLIENT_C1-A_9x16.mp4

Hook B — Direct-question opening

CLIENT_C1-B_9x16.mp4

C2

Proof & trust

Leads with credibility: reviews, years, warranties, local presence.

Hook A — Pattern-interrupt opening

CLIENT_C2-A_9x16.mp4

Hook B — Direct-question opening

CLIENT_C2-B_9x16.mp4

C3

Offer & value

Puts the client's actual offer front and centre.

Hook A — Pattern-interrupt opening

CLIENT_C3-A_9x16.mp4

Hook B — Direct-question opening

CLIENT_C3-B_9x16.mp4

Structure shown is illustrative. Angles are chosen for each client's offer, market and audience.

Process

Bought like a product, not an agency.

Fast turnaround — you'll have a delivery time as soon as your brief is in.

  1. 01

    Checkout

    Pay $199 through Stripe. You get a receipt and an invoice for your records.

  2. 02

    Brief

    A ten-minute form: the client, the service, the offer, the location, the CTA and any assets. No call.

  3. 03

    Production

    Angles, scripts, production, then a QA pass. If anything in the brief is missing, we ask for only that.

  4. 04

    Delivery

    Six files in a shared folder, organized for upload, with a revision form if anything needs changing.

A good fit

  • Agencies running Meta or TikTok ads for home-service clients
  • Accounts where creative fatigue is limiting results
  • Teams that need test variants faster than their editors can make them
  • Roofing, HVAC, plumbing, remodeling, flooring, windows, landscaping, electrical

Not a fit

  • Brand films or long-form video
  • On-site filming of your client's crew
  • Anyone looking for guaranteed ROAS
  • Several businesses in a single sprint

Questions

The details.

How are the videos made?

With a modern production stack — including generative tools for footage and voice — directed by direct-response scripting and a fixed QA checklist. You receive finished, edited ads, not raw outputs to clean up.

Can we run these for our client?

Yes. Once delivered, you and your client can use the files in paid and organic media for that client's business. There is no VariantWorks branding on the ads.

Do you guarantee performance?

No — and be wary of anyone who does. What we commit to is the deliverable: six distinct, on-brief, ready-to-run variants built to be tested against each other.

What if something needs changing?

One revision round is included. Your delivery comes with a short revision form so feedback is specific and quick to act on.

What do you need from us?

The client's name and website, the service to promote, the target location, the offer and the call to action. Brand assets, photos and reference ads help but aren't required.

What if you can't take on our brief?

If we can't produce a brief well — for example, a category outside home services — we'll tell you before production starts and refund you in full.

Can one sprint cover several clients?

Each sprint covers one business. For several clients, run one sprint per client.

Give your next test something new to say.

One client · Six videos · $199